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About
Devnox partnered with Makia, a Helsinki-based fashion label celebrated for its clean design and commitment to sustainability, to rebuild their online experience—particularly focusing on the Makia Archive, an initiative promoting zero-waste fashion. The project centered on improving usability, performance, and storytelling while staying true to the brand’s Scandinavian aesthetic.
Challenge
Makia’s website, especially the Archive section, wasn’t effectively reflecting the brand’s sustainability story or delivering a smooth user journey. They needed a solution that would:

Communicate their eco-conscious values visually and functionally

Simplify navigation for Archive products and sales

Create an immersive, mobile-friendly shopping experience

Incorporate lead-generation and retention tools

Improve backend management and performance

DEVNOX Impact

Devnox helped Makia translate its brand philosophy into a high-performing digital platform. By combining elegant design, optimized performance, and sustainability-driven storytelling, we delivered a seamless e-commerce experience that strengthened Makia’s global brand identity and boosted measurable engagement across all channels.
Solution
Devnox designed and developed a bespoke e-commerce platform that merges Scandinavian minimalism with performance-focused design.

UX/UI Redesign:

Modern, minimalist layout aligning with Makia’s brand identity

Custom Development:

PHP-based e-commerce build with API integrations

Storytelling Integration:

Visual content modules to highlight Makia’s sustainability mission

Lead Generation Tools:

Embedded email capture and customer retention systems

Optimization:

SEO enhancements and mobile-first responsiveness across devices

Scope of work
Devnox designed and developed a custom Shopify storefront built around functionality, efficiency, and brand experience.

Strategy

Digital Roadmap • Sustainability Storytelling • E-commerce Planning

Design

UX/UI Design • Visual Identity • Content System Design

Development

Custom PHP Development • API Integration • Lead Capture Setup

Testing

Performance • Responsiveness • Usability

Technologies
E-commerce • UX/UI Design • Custom PHP • API Integration • Lead Generation • SEO & Performance Optimization • Mobile-First Development
Results

The redesigned platform empowered Makia to communicate its sustainability values more effectively while improving both user experience and conversion performance.

Increase in engagement with the Makia Archive after launch
0 %
Boost in overall conversion rate through improved UX flow
0 %
Growth in email subscribers via new lead-capture integrations
0 %
Increase in repeat visitors and returning customers
0 %
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