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About
Devnox partnered with Crown & Paw, a globally loved brand that transforms pets into royal works of art, to reimagine their Shopify website as a heartfelt digital space celebrating the bond between pets and their owners. With over $250,000 donated to animal welfare organizations, the brand needed a website that could reflect its mission-driven heart, enhance usability, and drive conversions across international markets.
Challenge
While Crown & Paw’s concept was unique and emotionally resonant, their previous website failed to deliver an equally engaging user experience. Key challenges included:

A layout that didn’t capture the brand’s playful and heartwarming personality

A complex and unintuitive customization process for personalized portraits

Limited e-commerce scalability and weak checkout flow

Low visibility and discoverability among global pet communities

DEVNOX Impact

Through a balance of storytelling and technology, Devnox transformed Crown & Paw’s website into a vibrant, conversion focused digital experience that not only celebrates the love between pets and owners but also supports a mission of compassion. A joyful, trustworthy platform driving engagement, global growth, and customer loyalty.
Solution
Devnox led a complete design and development transformation, ensuring the new Shopify experience blended emotional storytelling with technical excellence.

UX/UI Design:

A bright, joyful visual identity showcasing the brand’s warmth and creativity

Custom Development:

Seamless personalization tools allowing real-time product previews

E-commerce Optimization:

A streamlined checkout with secure global payment gateways

Content Strategy:

Emotion-led storytelling that deepened the connection between brand and buyer

SEO & Performance:

Enhanced discoverability and mobile-first responsiveness for global reach

Scope of work

Strategy

E-commerce Planning • Brand Storytelling • Conversion Optimization

Design

UX/UI Design • Emotional Brand Identity • Product Visualization

Development

Shopify Customization • API Integration • Secure Payments • Real-Time Personalization

Testing

Shopify • CMS • API Integration • Secure Payment Gateways • Customization Features • SEO Optimization • Mobile-Responsive Design

Technologies
Shopify • UX/UI Design • E-commerce Development • Subscription Integration • SEO Optimization • Web Analytics
Results

The new platform positioned Crown & Paw as a leader in personalized gifting, combining charm and functionality to strengthen both engagement and trust.

Increase in completed custom orders following an improved personalization flow
0 %
Boost in global organic visibility through enhanced SEO structure and content strategy
0 %
Growth in returning customer rate after streamlined checkout and performance upgrades
0 %
Increase in average session duration, reflecting higher emotional engagement and usability
0 %
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