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About
Devnox partnered with Super7, a cult-favorite brand founded by designer Brian Flynn in San Francisco. Known for merging punk rock, sci-fi, and nostalgia into collectible art, Super7 needed a digital platform that could channel their rebellious creative energy and serve a global audience of collectors.
Challenge
Super7’s expansive catalog and dynamic personality were being held back by a website that didn’t reflect the brand’s boldness or diversity. Their core challenges included:

Limited storytelling capacity to express their pop-culture identity

Navigation friction in exploring collections and collaborations

Outdated checkout flow that slowed conversions

Missed SEO opportunities to expand international reach

DEVNOX Impact

By merging creativity with precision engineering, Devnox gave Super7 a digital storefront that feels like a collector’s universe fast, expressive, and built to scale. The result: a pop culture hub that converts fandom into lasting brand loyalty.
Solution
Devnox reimagined Super7’s online presence with a custom Shopify storefront that celebrated their visual style and fandom culture while driving performance and ease of use.

Immersive Visuals:

A retro-inspired design echoing Super7’s punk and comic roots

Simplified Navigation:

Streamlined product filtering for easier discovery

Custom Development:

Custom modules for brand collaborations and collector high lights

Global Readiness:

Fast, responsive design and secure checkout integrations

SEO Optimization:

Enhanced visibility for niche and branded searches worldwide

Scope of work

Strategy

E-commerce Experience • Information Architecture • Content Flow Optimization

Design

UX/UI Design • Visual Identity Alignment • Interactive Collection Layouts

Development

Custom Shopify Build • API & CMS Integrations • Secure Payments • SEO Setup

Testing

Cross-Device Optimization • Load Performance Testing • Conversion Flow QA

Technologies
Shopify • CMS Integration • Secure Checkout • Custom Features & API Integrations • SEO Optimization • Responsive Design
Results
The reimagined Super7 website became a true digital reflection of the brand’s creative world immersive, fast, and collector-focused helping fans engage deeper while driving measurable growth across key performance metrics.
Increase in online conversions through improved UX and checkout design
0 %
Growth in organic traffic after technical SEO and content optimization
0 %
Faster product discovery due to refined catalog structure and search filters
0 x
Rise in returning visitors, driven by improved engagement and storytelling
0 %
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