About
Devnox partnered with Old Souls, a lifestyle brand and outdoor outfitter from Upstate New York, to capture their rugged authenticity and adventurous soul online. Known for curating premium gear for field, stream, and camp, Old Souls needed a Shopify experience that felt as natural and timeless as the outdoors itself.
Challenge
While their physical store radiated rustic charm and authenticity, their digital presence lacked that same connection. Old Souls needed a Shopify-powered platform that could:

Mirror the brand’s rugged, handcrafted identity online

Offer a seamless, story-driven shopping experience

Showcase products in a visually immersive, adventure-inspired layout

Improve engagement, visibility, and mobile performance

DEVNOX Impact

By blending craftsmanship with technology, Devnox transformed Old Souls’ online store into a digital reflection of their outdoor lifestyle immersive, authentic, and built for explorers at heart.
Solution
Devnox designed and developed a Shopify storefront that felt like an extension of the brand’s outdoor heritage. Every element from visuals to layout was built to evoke exploration, craftsmanship, and simplicity.

Rugged & Refined Design:

Earthy tones, natural textures, and clean typography reflecting outdoor authenticity

Immersive Product Presentation:

Large-format imagery showcasing gear in real-world adventure settings

Optimized Navigation:

Grid-based layout ensuring intuitive product discovery

Community Integration:

Email sign-ups and newsletter tools to build loyal engagement

Mobile-First Experience:

Fully responsive design for flawless performance across devices

SEO & Performance Enhancements:

Technical optimizations to improve speed, ranking, and conversions

Scope of work

Strategy

E-commerce Experience • UX Planning • Conversion Optimization

Design

UI/UX Design • Brand Storytelling • Visual Identity System

Development

Custom Shopify Build • API Integrations • Lead Generation Tools • Secure Checkout

Optimization

SEO Implementation • Mobile Responsiveness • Site Speed Optimization

Technologies
Shopify • UI & UX Design • E-commerce Development • Content Creation • Lead Generation • Technical SEO • Mobile-Responsive Design
Results

The redesigned site successfully translated Old Souls’ in-store authenticity into an online destination. Rich visual storytelling and improved navigation increased visitor engagement and confidence, leading to higher conversion rates. Mobile-first optimizations and SEO improvements expanded reach and made the store more discoverable for adventure-minded customers.

Increase in online orders through improved UX and product presentation
0 %
Growth in average session duration from immersive storytelling and visuals
0 x
Increase in mobile engagement and conversions
0 %
Improvement in organic traffic through SEO and faster site performance
0 %
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