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About
Devnox partnered with Rodeo, a SaaS platform built to help CPG brands grow smarter post-purchase, combining advanced software with hands-on e-commerce expertise from leaders at CartHook and 1-Click Pony. The goal was to create a digital experience that communicates Rodeo’s hybrid value part technology, part human insight while enabling seamless subscription onboarding and trust-based engagement.
Challenge
Rodeo needed a digital foundation that could clearly express its value proposition and make conversion frictionless for potential customers. Key challenges included:

A need to balance SaaS functionality with expert-led storytelling

Limited clarity around Rodeo’s service model and differentiators

Absence of an intuitive subscription flow for new users

Weak visibility among CPG decision-makers and e-commerce leaders

DEVNOX Impact

By blending SaaS precision with storytelling clarity, Devnox delivered a subscription ready, trust-driven digital experience that positioned Rodeo as a premium growth partner for CPG brands. A platform built for scalability, conversion, and credibility in a competitive tech landscape.
Solution
Devnox led the end-to-end strategy, design, and development of Rodeo’s Shopify website, crafting a platform that blends professionalism, simplicity, and conversion focus.

Strategic Messaging:

Positioning Rodeo as both a SaaS solution and an expert-driven growth partner

UX/UI Design:

Clean, modular interface highlighting case studies, testimonials, and success metrics

Subscription Integration:

Seamless recurring billing and account management flow

Responsive Development:

Fully optimized for mobile and tablet experiences

SEO & Lead Capture:

Optimized architecture and content targeting high-intent B2B audiences

Scope of work

Strategy

Brand Messaging • Value Proposition Alignment • Growth & Retention Strategy

Design

UX/UI Design • Conversion Flow Design • Story-Driven Interface

Development

Shopify Customization • Subscription Model Integration • Secure Payments • Lead Capture

Testing

Performance • SEO • Mobile Responsiveness • Conversion Optimization

Technologies
Shopify • CMS • Subscription Model Integration • Secure Payment Gateways • SEO Optimization • Mobile-Responsive Design
Results

The new website redefined Rodeo’s digital presence combining trust, expertise, and seamless functionality to drive qualified leads and subscriptions.

Increase in qualified inbound leads after optimized messaging and structure launch
0 %
Boost in subscription sign-ups due to streamlined onboarding and payment flow
0 %
Growth in organic reach through SEO-optimized landing pages and blog integration
0 %
Increase in average session duration, showing higher engagement with Rodeo’s story and content
0 x
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