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About
Devnox partnered with Fika, a Sydney-based café rooted in Swedish tradition, to design and develop a Shopify website that translated the brand’s cozy, community-driven experience into the digital world. The project focused on merging Scandinavian aesthetics with functional e-commerce and engagement features to help Fika connect with audiences beyond its physical locations.
Challenge
While Fika enjoyed a strong local following, its digital presence lacked the warmth and usability of its café experience. The brand needed a platform that would:

Convey the authenticity of Swedish culture and hospitality

Present handcrafted offerings in a clean, inviting layout

Support online ordering, table bookings, and event engagement

Improve visibility and reach a broader digital audience

DEVNOX Impact

Devnox helped Fika extend its signature Scandinavian warmth into the digital realm through thoughtful design, intuitive user experience, and seamless functionality. The result is a modern, culture-driven e-commerce platform that strengthens customer loyalty, expands reach, and authentically represents the essence of the Fika ritual—connection, comfort, and community.
Solution
Devnox led the end-to-end digital transformation from strategy to deployment building a Shopify website that authentically captured Fika’s identity.

UX/UI Design:

Scandinavian-inspired interface with warm, minimal design

Custom Development:

Shopify setup for e-commerce, reservations, and event bookings

Content Creation:

High-quality imagery and storytelling modules to express brand culture

Lead Generation:

Integrated newsletter and event sign-up forms for community growth

Optimization:

SEO and mobile-first performance tuning for broader visibility

Scope of work
Devnox designed and developed a custom Shopify storefront built around functionality, efficiency, and brand experience.

Strategy

E-commerce Planning • Brand Alignment • Content Strategy

Design

UX/UI Design • Visual Direction • Photography Integration

Development

Shopify Development • Order & Booking System • Lead Generation Setup

Testing

Performance • Usability • Mobile Responsiveness

Technologies
Shopify • UX/UI Design • E-commerce Development • Content Creation • Lead Generation • SEO Optimization • Mobile-Responsive Design
Results

The new platform successfully extended Fika’s in-store experience into a welcoming digital environment, aligning design, usability, and brand storytelling to engage both locals and international visitors.

Increase in average session duration, indicating stronger user engagement
0 %
Growth in online orders and reservations within the first quarter
0 %
Boost in organic visibility through optimised SEO and content strategy
0 %
Increase in newsletter sign-ups and community participation
0 %
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